In the fast-paced world of business, your brand is more than just a logo or a catchy tagline. It's the heart and soul of your enterprise, shaping how customers perceive and interact with you. That's why conducting a brand audit every 18 months isn't just good...
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In Good Company: a think piece
Having just waded through the daily plethora of articles about ESG, Social Responsibility, purposeful business, etc, it struck me that a ‘business’ is being referred to as a single entity, and this got me thinking… As we all know, language is a diverse and...
Fanbase Marketing: The New Era Beyond Organic Reach
Welcome to the dynamic era of fanbase marketing, where the digital dance between brands and their audiences is evolving. Gone are the days when organic reach alone could carry a brand's message far and wide. Today, we're steering through a world where authentic...
The Art of Reframing: When the Solution Isn’t the Product, But the Problem It Solves
Amid the sea of innovation and competition, Dot Two Dot stands as a beacon for businesses seeking to navigate the intricate world of market placement. We often encounter products brimming with potential, yet struggling to find their rightful place in consumers' lives....
Brands Are Moving Towards Being Purpose-Driven for 2024
As the dawn of 2024 breaks over Aotearoa, a rising tide of purpose-driven branding is reshaping the business landscape. Businesses are no longer measured solely by their financial success; they're being steered by a commitment to purposeful values and positive impact...
The Magic of Purpose, People, and Place
Are you ready to take your business game to the next level? A fantastic product or service is just the start. The real win comes from connecting with your audience in a way that resonates and inspires. That's where the double act of brand strategy and social impact...
The Power of Social Media and Digital Marketing for Business Success
A whole lot has shifted in this digital world we live in, and it's safe to say that social media has had a big part to play. No longer a place for just swapping stories and pictures, it has evolved beyond being a mere platform for social interaction and grown into a...
Consulting with passion & purpose: how to bring your A game
Consultations come in all shapes and sizes - from small and manageable, to giant, sprawling behemoths with multiple stakeholders, warring factions, and challenging timeframes. But no matter how great or small your plan or project - in order to run a killer...
5 Reasons why social impact matters to your brand
Whether you’re a small start-up business or have been in the game for a while, having a positive social impact is not only rewarding - but research shows it’s good for your business's bottom line. But what about not-for-profits? The benefits of social impact still...