What comes first? Branding or Marketing

A common question I get asked when visiting new clients is what marketing can I do and how to I get this message strong enough?

Branding vs Marketing

I had a insightful meeting with an old client on Friday, and he asked me this wonderful question. Whats the different between Branding and marketing.

Branding is why.

Marketing is how.

Branding is long-term.

Marketing is short-term.

Branding defines trajectory.

Marketing defines tactics.

Branding builds loyalty.

Marketing generates response.

Branding is the being.

Marketing is the doing.

It's quick and easy... Let's grab a caffeinated hot drink and think big!

#standupstandout #brandtips #vrs

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